Catt Fields White is the Founder of Farmers Market Pros, the national farmers’ market industry organization promoting financial sustainability for farmers market entrepreneurs. Vendor-101 and other classes and online forums provide education and support for market participants at all stages and In Tents: The Farmers Market Conference brings market managers and food vendors from throughout the US and Canada together annually. Catt co-hosts weekly episodes of Tent Talk, the farmers’ market podcast, now in its fourth year.