Will is the President and Co-Founder of Dirty Hands, a family-owned and operated retail support organization dedicated to nurturing emerging brands in the natural food space. Over the past 6 years, Dirty Hands has grown from a two-person company to a family of 130 that spans every major metro of the United States. He believes that what you do is secondary to who you do it with, and credits his family, the people, and the culture as the engine that propels Dirty Hands forward. He resides in Oakland, California and when he's not on the road, enjoys unplugging and recharging among the coastal redwoods.